3. ROLE MODELS

Inspiring Role Models can have a significant impact on participation

While some of our best ambassadors and role models are those involved in sport at a high level, we also recognise that identifying and promoting role models from all parts of our society is equally as important – think of your PE teacher, your coach, your friend – all influencers in how active we might or might not be.

We aim to create a network of local and national role models to help connect communities, and work together to address any negative barriers or stereotypes.

Read the full strategy – Women & Girls: Active, Fit & Sporty

View our featured Role Models