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20×20 – IF SHE CAN’T SEE IT, SHE CAN’T BE IT
20×20 – If she can’t see it, she can’t be it is a new Women in Sport initiative presented by the Federation of Irish Sport that will champion women in sport and physical activity in Ireland. This is a social movement campaign to raise the profile of women in sport; to make them realise sport is for them; and there are lots of ways they can be involved.
This SMARTER social movement campaign wants you as a federation member to become involved. Smarter refers to Specific, Measurable, Achievable, Relevant, Timed, Evaluated and Recorded
We represent 72 sporting National Governing Bodies and 26 Local Sports Partnerships, and we encourage all our members to sign up to this campaign and demonstrate a strength in unity and bring about dynamic and sustainable change for young girls and women in sport and physical activity in Ireland!
20×20 will be a unified and dynamic social movement campaign that will have 3 main Pillars; Media Coverage, Attendance and Participation.
The aim of 20×20 is to challenge Irish society to culturally embrace meaningful change for women in sport, so that girls and women in sport in Ireland become part of who we are and what we follow. Sport has long been recognised for its power and potential to challenge hearts and minds and over time create the platform for real change. The 20×20 campaign will exist alongside the current work and innovation of national governing bodies of sport and Local Sports Partnerships for women and girls. We want 20×20 to solidify and unify your work and ensure long term sustainable change for women, how they are perceived, their role and their involvement in sport. In our 2018-member survey 75% of our members stated that they had plans for women in sport.
To become involved: Each NGB or LSP can select their own key pillars (Media Coverage, Attendance and Participation) If choosing participation, they can select one or all elements – either playing/coaching/refereeing/official and/or administration.
Each member then agrees a bespoke charter for their very own 20×20 campaign. All campaign assets and content will be free to use, and each member will receive a 20×20 logo to illustrate your support and your work.
In order to get there, the movement will challenge all those involved in sport to generate action under three measurable objectives.
- Participation: To increase participation levels by 20% by 2020. This includes more getting more girls to play or to keep playing as well as encouraging more women to coach, referee and administrate.
- Media Coverage: To increase coverage of women in sport by 20% by 2020.
- Attendance: To increase attendance at women’s games and competitions by 20% by 2020.
The campaign will be based around three pillars above, all of which will ultimately be good for each individual sport.
20×20 will be supported by Official Sponsors (AIG, Investec, Lidl and Three confirmed), Official Ambassadors (female athletes) as well as Official Media Partners (including Maximum Media (SPORTSjoe.ie and Her.ie) and Newstalk (Off the Ball)) with dedicated PR drives across the lifetime of the initiative (Wilson Hartnell PR). Pre and post campaign measurement for all three calls to action (Nielsen as Official Research Partner), website and social channels as well as a suite of bespoke assets including videos and still imagery.
Federation of Irish Sport will;
- Facilitate a 20×20 Steering Group to help deliver on the aims of the initiative.
- Provide workshops for NGBs and LSPs to ensure practical supports for members to succeed in achieving the aims of 20×20.
- Through a community of practice with our members, FIS will create the opportunity for discussion and learning on how best our members can increase attendance at games/events as well as in participation at activity, member, coach and administrative level (bespoke recommendations may be required for differing NGBs/LSPs depending on the sport/physical activity and/or how the organisation is set up).
- Provide advice to our members on the mechanics of measuring and reporting attendance and participation that best suits their NGB/LSP.
- The 20×20 campaign will exist alongside the current work and innovation of national governing bodies of sport and Local Sports Partnerships for women and girls. We want 20×20 to solidify and unify your work and ensure long term sustainable change for women, their perception, their role and their involvement in sport.
- The 20×20 logo will be recognisable for championing women across all sport and physical activity in Ireland.
- Media coverage across print, radio, broadcast and online for women in sport will show a marked improvement.
There will be a significant improvement in access to sport for women and girls and attendances at women’s games and events will show a marked increase.
It is a national movement which will run for 2 years launching in October 2018.
Evaluated and Recorded
Pre and post campaign measurement for all three calls to action (Nielsen as Official Research Partner), website and social channels as well as a suite of bespoke assets including videos and still imagery.
To arrange a sign-up meeting or for any further queries, please contact
Mary O Connor, CEO Federation of Irish Sport
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